WHO ARE WE?

OUR MISSION:

MUSH Lifestyle is a mission driven brand catered towards the considerably unlucky, the cursed, the ill-fated, the doomed, the jinxed and the self proclaimed loser; otherwise known as a MUSH.

We aim to reverse the curse by offering products that help people celebrate their losses proudly! We set out to challenge the shame of the unlucky and urge them to release the pressure of self-loathing and instead applaud themselves for trying. We want you to BE the MUSH you are and Celebrate Your Failures!